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To be leaders in the use of behavioural approaches to keep people and the environment safe and healthy.
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To use behavioural and psychological research to develop innovative programmes and interventions that bring about positive and sustainable change in safety, health and the environment
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To promote the concept of care globally and to see 'cultures of care' being the chosen environment for organisations
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To be a centre of excellence for the teaching and promotion of the idea of balance, awareness and personal responsibility in the workplace
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To leave the world a better place than we found it
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